never stop never settle
hennessy brand and portfolio strategy
our brand and portfolio strategy became a fluid consumer-facing narrative that empowered hennessy to connect to different lifestyles. coming to life in a multitude of ways to reinforce a brand that’s always been of-culture – traditional campaigns, engagement ideas, brand actions, nba and artist partnerships
below are two of my favorite pieces of hennessy
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maurice ashley
hennessy v.s ceative campaign
the mind, like our audience, knows no limitations
so for hennessy v.s's next chapter, we set out to champion maurice ashley and all who make black thought unmissable
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unfinished business
hennessy covid brand action
when the pandemic hit it was bad for businesses everywhere, but help wasn't reaching entrepreneurs of color. hennessy had a duty to step up and support those who embody a never stop never settle spirit. in partnership with one hundred black men, hispanic federation, and the aabdc we developed a program to distribute $4m in grants to over a thousand businesses, to ensure they had the exposure and resources needed to keep going.
97% are still in business
