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freelance

STRATEGY LEAD

Available for projects near and far

About Drew

DREW SIMEL IS A STRATEGIST WITH FOURTEEN+ YEARS EXPERIENCE AT TOP CREATIVE AGENCIES – WHOSE WORK TAKES MANY FORMS – FROM BRAND WORLDS TO CULTURAL PLAYBOOKS, CONTENT CAMPAIGNS, COLLABS, AWARD-WINNING FILMS, DESIGN SYSTEMS, COMMUNITY GRANTS, SOCIAL NARRATIVES AND EVEN AN NBA JERSEY

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Examples
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@UNCOMMON

HOWARD X
SIRIUSXM

A partnership that goes beyond comms and into curriculum in a first of it's kind Hip-Hop Minor at Howard University

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@VARIOUS

SOCCER IN
THE STATES

A series of platforms, strategies, ideas, and frameworks for brands to grow alongside the beautiful game 

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@DOUBLEDAY

CANADA GOOSE
CULTURAL PLAYBOOK

A playbook and provocation to act as a true north as Canada Goose ventures into the unknown

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@DROGA5

HENNESSY
PORTFOLIO

A brand strategy and consumer-facing narrative that empowered Hennessy to connect across culture

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@TRANSLATION

SAINT LUCIA
TOURISM 

A reinvigorating of Saint Lucia's Tourism with a strategy and a PR narrative that galvanized a nation and its people

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@TRANSLATION

NBA TEAMS
AND PARTNERS

A set of strategies across NBA Partners and Teams to help them connect with true fans of the league

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@DROGA5

IHOP BRAND
AND SOCIAL 

A brand and comms strategy to regain momentum and flip expectations across

media and mediums

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@UNCOMMON

LOVELY DAY
FOR A GUINNESS

A refreshed platform for an iconic brand to show that it has a home anywhere and anytime we commune

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