@UNCOMMON
HOWARD X
SIRIUSXM
CIRCA
2024
Strategy
Brand
Partnership
Comms
SIRIUSXM HAS OVER 200 CHANNELS IN EVERY SHAPE, FORM, AND GENRE BUT FOR THE ZENITH OF RADIO JUST BROADCASTING IS NOT ENOUGH – THIS IS A BRAND THAT IS BUILT ON BRINGING YOU CLOSER – SO WE IDENTIFIED GENRES FROM METAL TO HIP-HOP WHERE WE COULD GET FANS CLOSER TO THE MUSIC AND MEANING BEHIND IT
BRAND OPPORTUNITY
Listener modeling and affinity analysis mapped to in-progress brand programs to identify opportunities for SiriusXM to make the biggest impact.
ON-
CAMPUS
A campus first activation to elevate SiriusXM's in-progress partnership with Howard University's first of its kind Hip-Hop minor and cirriuculm.
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VIZ ID +
OOH
A design system built on scantrons, student's handwriting, and lifestyle photography that flexed from digital to Times Square OOH.