@DROGA5
IHOP BRAND
AND SOCIAL
Circa
2020-2022
Strategy
Brand
Social
Campaigns
ihop is more than pancakes, ihop is more than a restaurant, ihop is an open invitation to have fun. with a strategy to regain brand momentum and flip expectations we made ihop a topic of conversation across media and medium – from menu innovation to tvc, social, pr, new fast-casual concepts and all in-between
LTO
CAMPAIGNS
Brand Strategy pulled through to each LTO Campaign to find new ways for IHOP to "flip expectations" and get stomachs thinking.
SOCIAL
ACTIVATION
Social Strategy across channels to activate planned and real-time ideas to keep IHOP top-of-mind and top-of-feed.
.jpg)
FLIP'D
LAUNCH
Brand Strategy and experience + menu design for flip'd by IHOP a new fast casual brunch concept that promises a "brighter day ahead" for all who step in.