@DROGA5
HENNESSY
PORTFOLIO
Circa
2020-2022
Strategy
Brand
Portfolio
Audience
our brand and portfolio strategy became a fluid consumer-facing narrative that empowered hennessy to connect to different lifestyles. coming to life in a multitude of ways to reinforce a brand that’s always been of-culture – traditional campaigns, engagement ideas, brand actions, nba and artist partnerships
PORTFOLIO STRATEGY
Development of "Never Stop, Never Settle" Brand Platform with extensions across the product portfolio to create a Brand World for Hennessy to play within.
PRODUCT CAMPAIGNS
Distinct campaigns for Hennessy's product portfolio, giving each a narrative and potential for cultural impact, while adding up to drive the whole brand.
COMMUNITY GRANTS
Brand Action during COVID to support those who embody a "Never Stop, Never Settle" spirit, distributing $4m in grants to entrepreneurs, 97% still in business.