@TRANSLATION
SAINT LUCIA
TOURISM
Circa
2017-NOW
Strategy
Brand
Design
PR
the prime minister gave us a mandate to reengineer tourism and reenergize the nation. we started with a shared vision bigger than the sea of sameness and illuminated the truth of what makes saint lucia rare. simply beautiful? no! she is “helen of the west indies” the muse of nobel laureates and source of sensorial inspiration for all who visit – 2017 was a record year for arrivals, 2018 was even better...
.jpg)
LET HER INSPIRE YOU
Deep Brand Audit and Strategic Platform development to unearth a narrative that would rally Saint Lucians to own their own tourism product.
PR
NARRATIVE
Extension and design of Strategic Platform across UGC, PR Materials and Promotional content allowing everything to build toward the perception of Saint Lucia's brand.
.jpg)
TOURISM DEVELOPMENT
Ideation of how to further develop Saint Lucia's tourism in areas that are distinct and differentiating for the island.